Arizona men's basketball
Creative Director / Video Production / Photography (Studio & In-game) / Graphic Design / Social Media / Motion Graphics
ABOUT
The Arizona men’s basketball team is a perennial contender in the NCAA, known for its rich history and passionate fan base. With a tradition of producing NBA talent and success in the Pac-12 conference, they consistently compete at a high level, aiming for conference titles and deep runs in the NCAA tournament. Led by talented players and experienced coaching staff, Arizona remains a powerhouse in college basketball.
In this role I oversee a team of student video creators, graphic designers and photographers that help me produce the content for our Men’s Basketball program.Β
RESULTS
In 8 months we were able to significantly grow our Instagram and Twitter channels with over 60m impressions, 4.5m+ engagements, 20m+ video views and all with an average engagement of 7.4% (9.4% on IG).Β
Additionally, we were able to help our players grow their channels, with some seeing growth as high as 50%.
The next chapter starts now⦠pic.twitter.com/ta1eBHqGys
— Arizona Basketball (@ArizonaMBB) March 28, 2024
At Duke πΎππ£ππ’ππ©ππ πππππ₯ π»β¬οΈ pic.twitter.com/M76D0Dq055
— Arizona Basketball (@ArizonaMBB) November 12, 2023
"Two for two" - Mountain Trip Movie π₯#BearDown pic.twitter.com/c46rznHJv3
— Arizona Basketball (@ArizonaMBB) February 13, 2024