Arizona men's basketball

Creative Director / Video Production / Photography (Studio & In-game) / Graphic Design / Social Media / Motion Graphics

ABOUT

The Arizona men’s basketball team is a perennial contender in the NCAA, known for its rich history and passionate fan base. With a tradition of producing NBA talent and success in the Pac-12 conference, they consistently compete at a high level, aiming for conference titles and deep runs in the NCAA tournament. Led by talented players and experienced coaching staff, Arizona remains a powerhouse in college basketball.

In this role I oversee a team of student video creators, graphic designers and photographers that help me produce the content for our Men’s Basketball program.Β 

RESULTS

In 8 months we were able to significantly grow our Instagram and Twitter channels with over 60m impressions, 4.5m+ engagements, 20m+ video views and all with an average engagement of 7.4% (9.4% on IG).Β 

Additionally, we were able to help our players grow their channels, with some seeing growth as high as 50%.