UNDER ARMOUR ASSOCIATION
Video Production / Photography (Studio & In-Game) / Graphic Design / Social Media
ABOUT
he Under Armour Association (UAA) is a grassroots basketball league for high school athletes, sponsored by the sports apparel company Under Armour. The league consists of teams from across the United States, as well as Canada, and hosts a series of tournaments throughout the year. The UAA is known for its high level of competition and for providing exposure for up-and-coming basketball players looking to advance their careers to the college and professional levels.
RESULTS
During the four month 2019 UAA season we saw an increase of over 811K impressions (^808%), 34.7 profile visits (^1017%) on twitter alone. We also were able to produce stunning visuals, a consistent branding design and viral content that made its way to ESPN’s Get Up Top 10 plays (seen below). Overall it was a massive jump in exposure for the UAA to heights it has never seen from a digital and social media standpoint.
Matthew Murrell free throw line dunk from UAA #TheWarmup featured on ESPN’s Top 10
.@TeamThad21 — Your 2019 UAA Champions 🏆💪#UAAFinals #UnleashChaos pic.twitter.com/zhiiaJvKYP
— UAA (@UAassociation) July 15, 2019
Bryce Thompson was the story of this weekend’s @UAassociation session 3. pic.twitter.com/tV6FgLuSIr
— Adam Finkelstein (@AdamFinkelstein) May 5, 2019
ALL TENNESSEE FINAL@BMazeElite vs @TeamThad21 for the 2019 UAA 🏆#UAAFinals #UnleashChaos pic.twitter.com/S24FwvRUDT
— UAA (@UAassociation) July 14, 2019
ON HIS HEAD 🤯 — @UAADistrictWAWG pic.twitter.com/V90O6ROMdD
— UAA (@UAassociation) May 4, 2019
DEFENDING CHAMPS are back. @DC_Premier_ keep their title defense alive and advance to the Elite 8#UAAFinals #UnleashChaos pic.twitter.com/FzZJOZ0ktR
— UAA (@UAassociation) July 13, 2019
Not gonna lie, didn’t see that coming but 👏👏👏 Jarace Walker (@JaraceW) pic.twitter.com/ufYhvd27dO
— UAA (@UAassociation) April 13, 2019
